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The Secret to Great Close-Ups That Most People Overlook These days, anyone can take high-quality photographs and video without breaking the bank on professional equipment. And thanks to image-editing software, we all have powerful post-production tools at our fingertips. So why do so many selfies, product shots, and videos look so amateurish? Much of the time, the answer has nothing to do with the subject, the equipment used, or any after-the-fact adjustments. It’s the lighting. Professional photographers and videographers never forget that cameras are really just recorders of light. Even the best equipment is no better than the light it...

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